Mobile Application 
Development
at Krasamo  

Krasamo has more than 10 years of experience in mobile application development, with mobile DevOps teams working agile to overcome challenges.

Mobile application development requires a high cadence of releases and efficient sprint cycles to keep pace with competitors and frequent changes in operating systems and device versions. 

Mobile apps are built to create specific products with customized user experiences, taking advantage of the native functionality of devices. For example, on iOS, Core ML allows building machine learning models to develop predictive features and better user experiences.

Mobile application development is tailored to specific applications that make it more complex than developing mobile websites. However, it is no secret that mobile devices have become embedded in consumers’ lives, and navigation has shifted to mobile, which has become the top revenue generator. 

This consumer trend has scaled mobile app usage and pushed companies to optimize their apps, launching new features with the newest technologies.  

Therefore, mobile application development requires continuous improvement through adopting an agile development process and leveraging knowledge and best practices by outsourcing mobile application development.

Releasing frequently is one of the challenges for mobile DevOps teams. Developing new features with rapid iterations and synchronized cadences helps to get more feedback and improve (refine) the product continuously. In addition, app stores measure app updates and user engagement to rank apps on their search engines, pushing companies to deliver new versions with improvements and additional features.  

Mobile application development also requires optimizing the app to work with multiple operating systems and many different devices and versions. 

Agile mobile DevOps practices increase velocity and reliability, reducing the development cycle needed to gain a competitive advantage.

Releasing frequently requires a dedicated team with expertise and a toolset to automate the process and ensure repeatable workflows.

The automation process creates a value stream with faster development cycles with a continuous delivery pipeline (CI/CD pipeline). This requires making code changes frequently and integrating them throughout the app lifecycle. New code is automated, monitored, and validated with a version control system (VCS) that can automatically test and create new code builds.

CI/CD pipelines are unique, customized according to project specifications. CI/CD pipelines can be cloud-based or self-hosted. You can incorporate tools such as Git or Subversion. Version control programs are hosted in platform solutions such as GitLab or GitHub.

Automating the deployment pipeline speeds the process to roll out new iterations. Continuous deployment (CD) adds automation to repositories and executes them automatically to production, using tools such as Jenkins or Bitrise.

Testing is done to make sure the app works with all platforms and devices.

• Real device testing (manual QA)
• Unit testing
• UI interaction testing
• Multiple simulators
• Parallel testing

Our teams monitor app behavior, ratings, and feedback on app stores to detect errors and bugs. Measuring app performance before and after improvements is good practice. In addition, app creators must consider App Store Optimization (ASO) and monitor KPIs with regard to user engagement, user retention, and conversion to help identify what’s working well and what issues need to be fixed. Make sure your products stay relevant!

Mobile application development begins with product design. Planning the user experience (UX) and engineering user behavior is critical for success. How will we engage users, for example? How will we trigger the use of an app? Our UX teams provide their expertise to answer common questions about how to drive user actions. This is a journey that must take place before investing money in coding your application. 

Users want products that help them do things, solve problems, or increase productivity. A successful app creates user behavior by connecting the users’ problem with the company’s solution.

Marketers work to decipher how to influence customers independently, without calls to action (in-app ads). The user is triggered by a behavior. By stimulating habits, the mobile app can increase the frequency of use and the lifetime value (LTV) of the user.

Once users form routines with our product, we can convert them into customers (generating app revenues). User behavior from these routines keeps them engaged and leads them to develop a habit of using the product. As users learn to use the product features, they become more knowledgeable and engaged (increasing retention rates) since they have invested effort into the app, thereby reducing the chance of them leaving the product (churn rate). Repeated behaviors over the long run are challenging to disrupt by new competitors.

Our teams have experience in habit design techniques that are integrated into the initial product development phases. New behaviors require a high frequency of use. Once the user is engaged, we keep improving the product. We analyze user perceptions and emotions with UX design methods and techniques to create meaningful connections.

Krasamo partners with customers in mobile application development projects. The process begins by engaging a UI/UX design team with the proper skillset and resources to evaluate your challenges.

Our UI/UX design teams can help your enterprise develop innovative digital products and keep your operations running smoothly by leveraging our proven experience and design expertise. 

Outsourcing a mobile application development project with a company based in the US can have long-term benefits. For example, Krasamo can offer a team based in Dallas or in Aguascalientes, Mexico. In addition, we can also have parts of the code developed in Mexico at lower rates, depending on your needs.

Mobile Application Development Outsourcing Benefits:

• Krasamo is a local partner you can trust. Your information will be securely managed in the U.S.—and we won’t disappear.
• Krasamo can help lower your costs by outsourcing certain areas of development to our Mexico office (Nearshoring in Mexico).
• Krasamo offers expertise and technical know-how that has been developed through the years with our local partners and clients.
• Krasamo offers multiple engagement options: Scope-based, Fixed Costs, Time and Materials, or dedicated teams.
• Krasamo offers proximity within the same time zone—no more working late evenings or early mornings.
• Krasamo can integrate in real time with your in-house development teams.
• Krasamo will help to diversify your projects teams.